Who knew business people were so well read? BusinessWeek Online tapped a
bevy of prominent professors and business professionals and asked them
about their favorite books, business or otherwise. Browse around and
discover what made those books inspirational, instructive, or
influential in their thinking and their careers. What would they advise
you to read if you had the chance to ask them?
When BusinessWeek Online last complied a reading list in 2000, New Economy
instant classics like Michael Lewis’ The New New Thing unsurprisingly
abounded. In our updated and expanded list – featuring recommendations
from over 30 professors and practitioners – you’ll find a more diverse tip
sheet with something for everyone – from Kotler to Kerouac, fantasy to
finance.
Below you'll find biographies on our participants along with their
recommendations. Maybe knowing about the
favorite books of successful people will spark you to read something you
might otherwise have missed or get you to think about books that are
important to you — or both. Enjoy!
An insightful analysis of the impact of technology on industries and organizations, and a convincing argument for why thinking outside the box is so critical.
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