Managing
Interactive Case Study
Selling Product without Selling Product
Issue: AXA's Soft Sell on Retirement
With MyRetirementShop.com, AXA chose to offer retirees and pre-retirees a portal focused on their lifestyle needs rather than product
Analysis: It's About Building Relationships
The smartest strategy is to understand the needs of your potential customers and to earn their trust
Comment: What Would You Do?
—Patricia O'Connell, Management Editor
Reader Poll
Does a soft-sell approach make you feel more inclined to buy a company's products?
Beverly Behan: The Boardroom
Memo to the Board of AIG
AIG owes it to the taxpayers who gave them a $150 billion bailout to review its board, some of whose members are dangerously overstretched
Viewpoint: Shoshana Zuboff
The GM Solution: Life Boats, Not Life Support
As the ship sinks, "creative destruction" is too simplistic. Only a "creative response" can rebuild a U.S. auto industry
The MultiPolar World: Mark Foster
The Global Emergence of the 'New Champions'
Western companies face changing dynamics as multinationals from emerging markets play a bold new role in the sweep toward globalization
The Drucker Difference
What Obama Shouldn't Do
Obama will have to set aside some campaign promises. Drucker said as priorities shift, great Presidents must respond accordingly
How: Dov Seidman
Outperforming by 'Outbehaving'
In today's hyperconnected world, power increasingly is derived through people—through relationships, authenticity, transparency, and openness
Creative Leadership: John R. Ryan
Five Steps for Embracing Crisis
In this meltdown, people in its center can positively influence the outcome. Those of us watching from the outside can learn to be better leaders
Bill George: True North
Barack Obama: A Leader for the 'We' Generation
Leaders can learn a lot from Obama about power that comes from the bottom up, not just from the top down
Starting Out: Lindsey Gerdes
Young Bankers: Not Feeling Their Pain
I know it's not right, but there's some pleasure in watching my high-achieving former classmates squirm
IN YOUR FACE: NESTLE'S GREEN CHALLENGE
Reader Jacquelyn Ottman Writes:
"It's clear to me that Nestlé's real problem was not a lack of green marketing communication, but rather the failure to eco-innovate."
Tell Us: Is Sustainability Part of Your Business Model?
The Welch Way: Jack & Suzy Welch
GM: The Case Against a Bailout
Jack and Suzy Welch say that bankruptcy reorganization, with the U.S. as financier, would open the doors to meaningful structural change
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Top Stories
Can X Prizes Spur Innovation?
Contests such as Peter Diamandis' X Prizes offer big purses for breakthrough ideas. But can prize money do more to stimulate innovation than existing incentives?
Auto Bailout: What Drucker Would Have Said
Peter Drucker wrote in 1946 that GM should evaluate practices that could become obsolete. What would he say about a bailout? A crutch is a bad idea
Bruce Weinstein, Ph.D.: Tightwad Ethics
Amid the economic slump, don't feel bad about putting saving ahead of spending. In fact, it's unethical to squander money you can't afford to spend
20 Tips for Career Survival
Ten things to do now to help keep your job in this tough market—and 10 tips for getting job-search ready (just in case)
The Best B-Schools
Applications to top programs are up, but the job outlook is unclear
Managing Your Career
Buddy, Can You Spare a Job?
The Best Places to Launch a Career: 2008
Too Old for Business School?
La Rentrée Fall, French-Style
Will Web 2.0 Survive the Financial Crisis?
Lessons from the Rejection Jar
Doubling Your Strengths?
How Top Talent Is Dealing with Tough Times on Wall Street
Self-Confidence and Success
Achieving Work-Life Balance
The Glass Cliff
The 10 Worst Job Tips Ever
Managing Your Bad Boss
Managing Your Team
Bad Management: Why Managers Make Poor Decisions
Q&A: Management Advice From a Retail Queen
Tips for Making Better Hires
Managing Employees in a Downturn
In a Tense Economy, Tap into Hope
The World's Most Influential Headhunters (Updated)
Why You Need Parental Approval to Recruit Gen Y
From Success to Significance
Managing Amid Economic Uncertainty
Downsizing 101
Being Pushy...or Taking the Initiative?
Managing Your Company
Chrysler's CEO on a Bailout
David Silverman: Bail Out GM
Issue: Weight Watchers: Feeding the Brand
Issue: Getting Nestlé Waters' Green Story Out
The Issue: Whirlpool Cleans Up Its Supply Chain
Why Traditional Recession Tactics Are Doomed to Fail This Time
Change Your Process to Boost Profits
Can Green Business Survive the Meltdown?
Not a Great Depression, a Great Rebalancing
The Financial Crisis: What Drucker Would Have Said
Parent-Approved Recruiting
Alternatives to Layoffs
Advantage, Smaller Companies
A Business Plan for the Catholic Church
Managing Your Board
Why We Need to Limit Executive Compensation
Good Riddance to the Imperial CEO
Reining in Wall Street's Rainmakers
Red Flags in the Boardroom
Carlson: Succession Planning in a Pinch
Skilling's Appeal and Enron's Legacy
When Your Company Outgrows Its Board
Governing in a Recession
Microsoft's Gates: Bye, See You Next Week
Directors: Remember the Basics
Executive Insight: Evan R. Chesler
From Cravath: How To Cut Corporate Legal Costs
Hire lawyers who are too busy to pad the billable hour and open to fee-based work, especially in litigation, says Cravath's Evan R. Chesler
Marshall & Friends: Marshall Goldsmith
Improve Employee Performance with Improv
Recognition of employees' work improves performance, and improvisational theater techniques can help leaders learn how
What’s Your Problem?
The Strategist: Kevin P. Coyne
Predicting the Next Financial Meltdown
There are common factors to such crises as the current financial mess, the collapse of Enron, and the bursting of the Internet bubble. We should heed the warning signs next time
The Workplace: Liz Ryan
Five Lessons for Managers From Obama's Campaign
The Obama victory was no accident, and business managers should study its organization and execution for valuable tips for success
The Ethics Guy: Bruce Weinstein, Ph.D.
A Code of Ethics for President-Elect Obama
Here are some guidelines to keep America's new leader on track as he tackles some daunting tasks
Directorship: Christopher Y. Clark
Where Directors Draw the Line
Board service is more than a matter of desire and qualifications; it's about our future
The Innovation Engine
What to Look For in a CIO
Since innovation is meeting a need in a new way, a chief innovation officer welcomes the idea of doing things differently
Leadership: Claudio Fernández-Aráoz
Obama's First Priority: Hiring the Right People
If the President-elect fumbles in putting together a team, his ability to meet the other challenges facing the U.S. will be compromised
Harvard Business Online
Why This Downturn Has a Green Lining
Aside from the macro issues, delaying action on sustainability plans may be the absolute wrong thing to do for your business. Being far more efficient and effective with resources is a pillar of going green
Globality: Harold L. Sirkin
Challenge for the Next President: Productivity
Boston Consulting Group's Harold L. Sirkin argues that America must bolster the productivity and inventiveness of its work force
Video Series: How-To
Customer Service, with Joseph Michelli
Tips on elevating the service you provide to customers by creating a lasting, emotional connection, led by the author and business consultant
Plus: How the Ritz-Carlton Hotel Company Is Redefining the Gold Standard
Headhunter Confidential: Joe McCool
How to Select Your Next Executive Hire
Knowing which exceptional candidate to pick from a short list boils down to understanding culture fit and the critical demands of the role
Featured Special Report
Obama: Lessons in Leadership
Do You Have a Rahm Emanuel on Your Staff?
Obama's pick of Emanuel, someone whose strengths are very different from his own, says a lot about the President-elect as a leader, points out John Baldoni
Obama: A Leader for the We Generation
The Changes Business Wants from Obama
Obama's Victory: A Consumer-Citizen Revolt
Advice for Obama's First 100 Days in Office
How Better Marketing Elected Obama
A Code of Ethics for President-Elect Obama
Obama's First Priority: Hiring the Right People
What Obama Shouldn't Do
Five Lessons for Managers from Obama's Campaign
Team Building: Lessons for Obama and CEOs
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